At that time, we thought we were making the right decisions but, with the benefit of hindsight, we now find ourselves years behind.
While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. By some accounts, this ecosystem now produces more than one third of the phones sold globally – taking share from us in emerging markets. In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. Let’s not forget about the low-end price range. Google has become a gravitational force, drawing much of the industry’s innovation to its core.
#Es cierto que samsung se copio de apple android
Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under €100. In about two years, Android created a platform that attracts application developers, service providers and hardware manufacturers. They changed the game, and today, Apple owns the high-end range.Īnd then, there is Android. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. In 2008, Apple’s market share in the $300+ price range was 25 percent by 2010 it escalated to 61 percent. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem. I have learned that we are standing on a burning platform.Īnd, we have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.įor example, there is intense heat coming from our competitors, more rapidly than we ever expected. Today, I’m going to share what I’ve learned and what I have come to believe. Over the past few months, I’ve shared with you what I’ve heard from our shareholders, operators, developers, suppliers and from you. We too, are standing on a “burning platform,” and we must decide how we are going to change our behaviour. After he was rescued, he noted that a “burning platform” caused a radical change in his behaviour. The man survived the fall and the waters. But these were not ordinary times – his platform was on fire. In ordinary circumstances, the man would never consider plunging into icy waters. The man was standing upon a “burning platform,” and he needed to make a choice. Or, he could plunge 30 meters in to the freezing waters. He could stand on the platform, and inevitably be consumed by the burning flames.
When he looked down over the edge, all he could see were the dark, cold, foreboding Atlantic waters.Īs the fire approached him, the man had mere seconds to react. Through the smoke and heat, he barely made his way out of the chaos to the platform’s edge. In mere moments, he was surrounded by flames. He woke up one night from a loud explosion, which suddenly set his entire oil platform on fire. There is a pertinent story about a man who was working on an oil platform in the North Sea. La falta de información nueva y precisa sugiere que esto pueda ser una hábil maniobra de Elop para crear expectación hacia su conferencia de este viernes y, de paso, para preparar el terreno dentro de Nokia y acallar cualquier posible protesta de los Symbian-Boys si anuncia un volantazo radical en términos de sistema operativo.Ī continuación os dejamos con la carta original, eso sí, en inglés. Si quereis nuestra opinión, la carta es auténtica, pero no dice nada que no sepamos ya. La carta también apunta a los mercados emergentes de China como un competidor que está dando muy duro a Nokia en móviles de gama baja por su mayor capacidad de producción. El documento reconoce la supremacía de Apple en el segmento de smartphones de gama alta (entendemos que se referirá a Estados Unidos, no a Europa) y destaca cómo Android, en sólo dos años, se ha extendido en móviles de gama alta y ahora amenaza el mercado de los gama media, un feudo donde Nokia tenía la supremacía. La supuesta carta de Stephen Elop es un tirón de orejas mayúsculo a todo el personal de Nokia por haber perdido tanto tiempo. ANDROID 12 YA ESTÁ AQUÍ: NOVEDADES Y FUNCIONESĪunque en medios internacionales aseguran que la carta es auténtica, desde comunicación de Nokia España no nos han podido confirmar nada y emplazan a la conferencia que Stephen Elop dará este mismo viernes para explicar la futura estrategia de la compañía.
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